Bruce Tognazzini, an ex-Apple employee that is a fanatic regarding User Interface, reviews the iPhone.
“The ?cool? of owning this phone, particularly for the early adopters, is worth an easy $497, bringing the phone itself down to $2 even.For those who might doubt such a high value of cool, consider the self-winding Rolex, which sports 1/10th the accuracy of a Timex at 1000 times the price. With Rolex, the technology is grossly inferior, and still people will pay thousands to own it. With the iPhone, the technology is clearly superior.”